Fashion Consulting & Event Production
Farasha provided consulting services to Rossignol Apparel North America in the capacity of setting up its first US storefront in the exclusive resort town of Aspen for the winter holiday season of 2018. This temporary storefront was designed to support their e-commerce strategy, and to build brand awareness in order to engage the urban outdoor apparel market. Responsibilities included transporting the merchandise to the location, the set up, organization, and display of all visual merchandising within the store, the administration and management of all operations systems, and the hiring and assembly of a high level sales team. Throughout the season, Farasha managed, curated, and produced numerous events at the storefront, including its grand opening reception and fashion show. In addition, Farasha worked in partnership with Rossignol’s internal team to facilitate corporate partnerships, manage public relations to engage Rossignol within the Aspen community, and build relationships in a niche market.
After the success of the Aspen storefront, Farasha was hired the following year to support and assist with the Rossignol NYC Soho store opening. Responsibilities included providing public relations services and event management for the grand opening, implementing creative marketing strategies in a saturated NYC market, and offering unique store experiences in order to foster growth, build brand awareness, and drive sales. #anotherbestday